Anticipating a drop in the stock market in the next years, Tenner decided to make another career change. In 1974, she was offered a job as business manager of three of Los Angeles leading radio stations of that time – KHJ-FM, KHJ-AM and KRTH. In 1977, she joined a firm specializing in business management for entertainment companies, where she handled bookkeeping and managed the account of Lorimar TV, among other clients. In 1983, she joined with entertainment industry business manager Ed Silver to service top bands Toto and The Tubes, Tenner’s entree to the music industry.

Tenner parlayed that experience into five years as principal in Nanas Stern Biers, a pre-eminent business management firm handling hugely successful rock bands Jane's Addiction, Warrant, KORN, Soundgarden, the Monkees and events such as the Warped Tour. In 1991, she left to open her own firm in Southern California. She built a highly successful practice representing a wide variety of musical talent and behind the scenes music industry superstars, including producers, record label executives and talent managers. This diversified clientele gave her the comprehensive perspective that fueled her entry into a new arena of entertainment. Moving to Las Vegas and closing down her management practice, Tenner followed her instinct that there was a real need to bring together emerging musicians, their management and marketing teams and people who can help them climb the ladder of success.

Emerging Artists & Technology in Music (EAT’M) evolved into a conference, a series of showcases and a festival. It has helped launch the careers of Michelle Branch, Poppa Roach, and many more. Tenner has been honored with the Nevada Governor’s award for tourism based on the overwhelming success of EAT’M. But music was only the first arena where she would make her mark. Using the contacts and experience she gained in creating EAT’M, Tenner began consulting for a variety of clients in tourism, poker and entertainment -- creating award winning publicity-generating events, securing media and corporate sponsorships, developing high visibility marketing tactics and programs, developing brand-driven campaigns and negotiating television deals, as well as producing events and the shows. Among her successes are programs that have successfully showcased on VH1, the Hard Rock Hotel and Casino, PartyPoker Million, the World Series of Poker, Elle Magazine, the Cosmopolitan Resort and Casino, The Grand Lucayan Hotel and Resort, Card Player Cruises and dozens of others.

While Tenner continues to seemingly be everywhere putting together events, branding and marketing programs for clients in Las Vegas and elsewhere, she also is guiding development of her own projects with various partners. Tenner is often sought by leading conferences as a moderator, panelist and individual speaker. Among her recent engagements have been Global Gaming Conference, the EventPro Forum, and the Conference on Marketing presented by the International Institute of Research USA. Recently, the American Gaming Association appointed Ms. Tenner to their Advisory Board.

BUSINESS MANAGEMENT / EVENT PRODUCERS / MARKETING CONSULTANTS / EVENT PROMOTERS